# Dagny > Dagny is an AI web agency that builds, hosts, and maintains professional websites for small businesses. Tell us your business name, get a live website in 24 hours. No meetings, no design skills, no upfront cost. Website: https://dagny.dev --- ## About Dagny Dagny builds professional websites for small businesses, starting with tradespeople. The service is fully done-for-you: describe your business in 2 minutes, get a live website in 24 hours, and only pay if you love it. Changes are made via text message or chat, not editors or meetings. ### How it works 1. **Tell us your business name** - Takes 2 minutes. We look up your business in public registries and pre-fill your details. 2. **We build your website overnight** - A professional, mobile-responsive website with SEO and AEO built in. Delivered in 24 hours. 3. **Like it? Keep it.** - Preview your site, request changes, and only start paying when you decide to keep it. ### Key features - **Ready in 24 hours** - Not weeks or months. Your site goes live the next day. - **Edit by texting** - WhatsApp, SMS, or web chat. No editor to learn. - **SEO from day one** - On-page SEO, structured data, and schema markup included. - **Optimized for AI search (AEO)** - Structured for ChatGPT, Perplexity, Google AI Overviews, and other AI systems. - **Your own domain** - yourname.com with SSL certificate included. - **Mobile responsive** - Looks great on every device. - **No lock-in** - Month-to-month. Cancel anytime, no contracts. --- ## Pricing All plans include a free preview. You only pay when you decide to keep your website. ### Starter - $149/month We build it, host it, update it. - Professional website in 24 hours - Hosting, SSL, custom domain - Edit anytime via text or chat - Mobile responsive - Basic on-page SEO - Optimized for AI search (AEO) - Try before you pay ### Growth - $395/month (Most popular) We grow your business online. - Everything in Starter - Active SEO management - Google Business Profile setup - Monthly blog post - Review collection and responses - Monthly performance report - Same-day edits ### Scale - $999/month Your own digital marketing team. - Everything in Growth - Dedicated AI agent for your business - Weekly content and blog posts - Lead follow-up and qualification - A/B testing and conversion optimization - Google Ads management - Weekly performance digest - Dedicated account manager --- ## Frequently Asked Questions **Do I have to pay before seeing my website?** No. We build your website for free. You get a full preview, request changes, and only start paying when you decide to keep it. **How is this different from Wix or Squarespace?** Those tools save you money but cost you something more valuable: your time. You spend evenings learning their editor instead of running your business. With Dagny, you describe your business in 2 minutes and we do everything. **What if I already have a website?** We build you a better one. We pull content from your existing site so you don't repeat yourself. When your new site is ready, we help you switch over. **How do I request changes?** Message us. WhatsApp, SMS, or web chat. "Update my phone number." "Add a new service." We handle it, usually within a few hours. **What if I want to cancel?** Cancel anytime. No contracts, no fees. Your site stays live until the end of your billing period. **What's the difference between the plans?** Starter ($149/mo) gets you a professional website, hosted and maintained. Growth ($395/mo) adds active SEO, Google Business management, content, and review handling. Scale ($999/mo) gives you a dedicated AI agent that proactively grows your online presence, writes content, follows up on leads, and optimizes your site every week. --- ## Comparisons --- ### Dagny vs Wix Stop spending evenings learning Wix. Wix gives you a blank canvas and leaves you to figure it out. Dagny gives you a finished website in 24 hours. **TL;DR:** Wix is a tool. Dagny is a service. You describe your business, we do everything. | Feature | Dagny | Wix | |---------|--------|-----| | Your time spent | 2 minutes | 40+ hours | | Design skills needed | No | Yes | | Website ready in | 24 hours | Weeks of evenings | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Extra plugin | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Hosting included | Yes | Yes | Every evening you spend dragging blocks around in Wix is an evening you could spend with your family or growing your business. --- ### Dagny vs Squarespace Squarespace is beautiful. But who has the time? Squarespace makes gorgeous websites if you have 40 hours and a design eye. Most small business owners have neither. **TL;DR:** Squarespace is a premium DIY tool. Dagny is a done-for-you service at a similar price. | Feature | Dagny | Squarespace | |---------|--------|-------------| | Your time spent | 2 minutes | 20-40 hours | | Design skills needed | No | Helpful | | Website ready in | 24 hours | 1-3 weeks | | Monthly cost | From $149 | From $16 | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Basic | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | 14-day trial | Squarespace costs less per month, but it costs you something more valuable: your time. Is saving $100/month worth 40 hours of your life? --- ### Dagny vs WordPress WordPress powers 40% of the web. It shouldn't power your headaches. WordPress is powerful. It's also plugin hell, security patches, hosting configs, and PHP errors at 2am. **TL;DR:** WordPress gives you total control and total responsibility. Dagny gives you a website and peace of mind. | Feature | Dagny | WordPress | |---------|--------|-----------| | Your time spent | 2 minutes | Ongoing forever | | Technical skills needed | No | Yes | | Website ready in | 24 hours | Days to weeks | | Security updates | We handle it | Your problem | | Plugin management | Not needed | 10-30 plugins | | Hosting setup | Yes | Separate purchase | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Learn the editor | WordPress was built for bloggers in 2003. Your business deserves something built for 2025. --- ### Dagny vs Framer Framer is for designers. You're a business owner. Framer makes stunning websites if you know how to use it. But you're an electrician, not a designer. **TL;DR:** Framer is a design tool for creatives. Dagny is a service for people who want a website without becoming a designer. | Feature | Dagny | Framer | |---------|--------|--------| | Your time spent | 2 minutes | 20-60 hours | | Learning curve | None | Steep | | Website ready in | 24 hours | Weeks | | Design skills needed | No | Yes | | Ongoing edits | Text us | Open the editor | | SEO setup | Yes | Manual | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | Free tier (limited) | Framer is an incredible tool for the people who love using it. If you'd rather spend your time running your business, that's what we're here for. --- ### Dagny vs Webflow Webflow is powerful. Too powerful for most businesses. Webflow gives you the power of a developer without writing code. But you still need to think like a developer. **TL;DR:** Webflow is a professional tool for agencies and freelancers. Dagny is for business owners who want results, not tools. | Feature | Dagny | Webflow | |---------|--------|---------| | Your time spent | 2 minutes | 40-80 hours | | Learning curve | None | Very steep | | Website ready in | 24 hours | Weeks to months | | Monthly cost | From $149 | From $14 + hosting | | Ongoing edits | Text us | Open the editor | | CMS included | Yes | Extra cost | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | Webflow is built for people who build websites for a living. You build something else for a living. Let us handle the website part. --- ### Dagny vs Web agencies You don't need an agency. You need a website. Agencies charge thousands upfront, take months to deliver, and bill $100/hr for every change. There's a better way. **TL;DR:** Agencies are expensive and slow. Dagny delivers the same quality in 24 hours at a fraction of the cost. | Feature | Dagny | Web agencies | |---------|--------|--------------| | Your time spent | 2 minutes | Hours in meetings | | Website ready in | 24 hours | 4-12 weeks | | Upfront cost | $0 | $3,000-15,000 | | Monthly cost | From $149 | $200-500+ retainer | | Ongoing edits | Text us, same day | $100+/hr | | Meetings required | No | Multiple | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Cancel anytime | Yes | 12-month contracts | Agencies made sense when websites were complex projects. Today, you shouldn't need to sit through a discovery workshop to get a landing page. --- ### Dagny vs Lovable Lovable builds apps. You need a website. Lovable is great for building web apps with AI. But if you're a plumber in Bergen, you don't need a web app. You need a website that brings in customers. **TL;DR:** Lovable is for developers and founders building software. Dagny is for local businesses that want a professional web presence. | Feature | Dagny | Lovable | |---------|--------|---------| | Built for | Small businesses | Developers / startups | | Technical knowledge | None needed | Helpful | | Website ready in | 24 hours | You build it yourself | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing maintenance | We handle it | Your responsibility | | Hosting included | Yes | Separate | | Try before you pay | Yes | Free tier | Lovable is building the future of software development. We're building the future of small business websites. Different tools for different jobs. --- ### Dagny vs Bolt Bolt builds code. You need customers. Bolt generates full-stack apps from prompts. Impressive tech, but your roofing business needs SEO and a phone number, not a React app. **TL;DR:** Bolt is an AI coding tool. Dagny is a website service. You don't need to generate code, you need to generate leads. | Feature | Dagny | Bolt | |---------|--------|------| | Built for | Small businesses | Developers | | Technical knowledge | None needed | Required | | Website ready in | 24 hours (done for you) | Hours (you build it) | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Edit the code | | Hosting included | Yes | No | | Domain + SSL | Yes | Manual setup | Bolt is a remarkable tool for people who think in code. If you think in customers and invoices, we've got you covered. --- ### Dagny vs v0 by Vercel v0 generates UI. You need a business. v0 is a design-to-code tool that generates React components from prompts. It's built for developers, not for business owners. **TL;DR:** v0 is a developer productivity tool. Dagny is a complete website service for non-technical business owners. | Feature | Dagny | v0 by Vercel | |---------|--------|--------------| | Built for | Small businesses | Frontend developers | | Technical knowledge | None needed | React / coding required | | Result | Live website | Code snippets | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Hosting included | Yes | No | | Ongoing edits | Text us | Edit the code | | Try before you pay | Yes | Free tier | v0 is brilliant if you're a developer prototyping a UI. If you're a business owner who wants a website that works, just tell us your name. --- ## Blog --- ### What is AEO? Why your website needs to be optimized for AI search *2025-03-28 | AEO | 5 min read* Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible. You've heard of SEO. Now meet AEO: Answer Engine Optimization. It's the practice of structuring your website so AI systems can find, understand, and recommend your business. ### How AI search works differently Traditional search shows you ten blue links. AI search gives you one answer. When someone asks ChatGPT 'best plumber in Bergen,' it doesn't show a list of websites. It gives a recommendation. If your business isn't structured in a way that AI can parse, you won't be that recommendation. AI systems pull from structured data, clear headings, FAQ schemas, and authoritative content. They favor websites that answer questions directly and concisely. ### What AEO actually looks like AEO isn't a separate discipline from SEO. It's an evolution. Here's what it involves: 1. Structured data (Schema.org markup) so AI knows what your business does, where you are, and what services you offer. 2. Clear, direct answers to common questions. Not buried in paragraphs of filler. 3. FAQ sections with real questions your customers ask. 4. Local business markup with your address, hours, and service area. 5. Content that answers 'who, what, where, when, why' for your industry. ### Why this matters for small businesses Big companies will adapt. They have SEO teams. Small businesses risk being left behind because they don't even know the game has changed. The window is now. AI search is growing fast but the standards are still forming. Businesses that optimize early will have a lasting advantage. It's the same as getting your website indexed by Google in 2005. ### How Dagny handles AEO Every website we build includes structured data, schema markup, and content structured for AI readability. It's not an add-on. It's built in from day one, on every plan. --- ### How much does a website really cost for a small business in 2025? *2025-03-25 | Guides | 6 min read* The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown. Ask five people what a website costs and you'll get five different answers. That's because the price depends entirely on how you build it. Let's break down every option honestly. ### Option 1: Do it yourself with Wix or Squarespace Monthly cost: $16-45. Upfront cost: $0. Time cost: 40-80 hours. These tools are cheap in dollars but expensive in time. You need to choose a template, customize it, write copy, find images, set up forms, configure SEO, and learn the editor. For a business owner billing $75/hr, 40 hours of DIY work costs $3,000 in lost revenue. Ongoing: Every change requires you to log in and figure out the editor again. Most DIY sites go stale within 6 months because the owner gets busy with actual work. ### Option 2: Hire a web agency Monthly cost: $200-500 retainer. Upfront cost: $3,000-15,000. Time cost: 10-20 hours in meetings. Agencies produce quality work, but the process is slow (4-12 weeks), expensive, and requires multiple meetings. You'll sit through discovery sessions, review wireframes, approve mockups, and go through revision rounds. Every change after launch costs $100+/hr. Best for: Businesses with complex needs and budgets to match. ### Option 3: A done-for-you service like Dagny Monthly cost: From $149. Upfront cost: $0. Time cost: 2 minutes. You tell us your business name. We look you up, build a professional website in 24 hours, and you only pay if you like it. Changes? Text us. No editor to learn, no meetings, no contracts. This model works because AI makes it possible to build quality websites fast. The savings get passed to you. ### The hidden cost nobody talks about The biggest cost of a website isn't the monthly fee. It's the opportunity cost of not having one, or having a bad one. A plumber without a website loses an estimated 4-7 leads per week to competitors who show up on Google. At $500 per job, that's $2,000-3,500/week in lost revenue. The $149/month for a professional website pays for itself with a single new customer. --- ### SEO for small businesses: the only 5 things that actually matter *2025-03-20 | SEO | 4 min read* Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic. SEO guides are overwhelming. Most are written for marketing teams at large companies. If you're a plumber, electrician, or tradesperson, here's what actually moves the needle. ### 1. Google Business Profile This is the single most important thing you can do. Claim your Google Business Profile, fill out every field, add photos, and ask customers for reviews. This is what shows up in the map pack when someone searches 'plumber near me.' It's free and takes 30 minutes. ### 2. Your website needs to say what you do and where Google needs to know three things: what services you offer, where you offer them, and how to contact you. Your homepage should clearly state all three. Not hidden in footers or about pages. Front and center. Example: 'Professional plumbing services in Bergen and surrounding areas. Emergency callouts, bathroom renovations, and pipe repairs.' ### 3. Mobile speed Over 60% of local searches happen on phones. If your site takes more than 3 seconds to load on mobile, you're losing visitors and rankings. Use compressed images, minimal JavaScript, and a hosting provider with a CDN. ### 4. Get listed in directories Consistent listings across Google, Yelp, Yellow Pages, and industry directories signal legitimacy to search engines. Make sure your name, address, and phone number (NAP) are identical everywhere. ### 5. Reviews Google uses reviews as a ranking signal. More importantly, customers use reviews to decide who to call. Ask every happy customer for a Google review. Make it easy by sending them a direct link. That's it. Skip the blog posts about schema markup and backlink strategies until these five are locked down. --- ### Why every tradesperson needs a website (even if you get all your work from word of mouth) *2025-03-15 | Business | 4 min read* Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers. If you're a plumber, electrician, or carpenter getting plenty of work through referrals, you might wonder why you need a website at all. Fair question. Here's the honest answer. ### Your referrals Google you before they call Someone recommends you to their neighbor. What does the neighbor do? They Google your name. If they find a professional website with your services, photos, and reviews, they call. If they find nothing, or a half-built Facebook page, they keep looking. A website doesn't replace word of mouth. It makes word of mouth work harder. ### You're invisible to people who don't know you yet Referrals are your best leads, but they're limited by your existing network. A website puts you in front of everyone searching 'electrician in [your city].' These are people ready to hire right now, and they're choosing between whoever shows up on Google. ### It makes you look legitimate Fair or not, people judge businesses by their web presence. A clean, professional website signals that you're established and trustworthy. No website signals the opposite. It's the modern equivalent of a business card and a branded van. ### It works while you sleep You can't answer the phone while you're on a job site. A website can. It shows your services, your availability, and lets people request quotes 24/7. The leads come in while you're working, not instead of working. ### It's never been easier The old excuse was valid: websites were expensive and complicated. Not anymore. With services like Dagny, you can have a professional website live in 24 hours for less than the cost of a tool subscription. No tech skills, no meetings, no hassle. --- ### How AI search is changing everything for local businesses *2025-03-10 | AEO | 5 min read* Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business. The way people search is changing faster than most business owners realize. AI-powered search tools are no longer experimental. They're mainstream. And they're fundamentally different from Google's ten blue links. ### What's happening right now Google AI Overviews now appear on 30%+ of searches. ChatGPT has over 200 million weekly users. Perplexity is growing fast as a research tool. Apple Intelligence is baked into every new iPhone. When someone asks these tools 'who's the best roofer near me,' they don't show ten results. They give one answer. Maybe two. If your business isn't the one being recommended, it's as if you don't exist. ### Why traditional SEO isn't enough anymore Traditional SEO optimizes for search engine crawlers. It focuses on keywords, backlinks, and page speed. These still matter, but AI search adds a new layer. AI systems don't just crawl your page. They try to understand it. They look for clear, structured information: What does this business do? Where are they? Are they good at it? What do customers say? If your website is a wall of text with no structure, AI will skip you. ### What local businesses need to do 1. Add structured data (Schema.org) to your website. This tells AI exactly what your business is. 2. Have a clear FAQ section. AI loves pulling answers from FAQs. 3. Get reviews on Google. AI uses review signals to determine quality. 4. Make your content scannable. Short paragraphs, clear headings, direct answers. 5. Keep your Google Business Profile updated. AI pulls from this heavily. ### The opportunity window Right now, most local businesses haven't adapted. That's your advantage. Being early to AEO is like being early to Google in 2003. The businesses that structure their web presence for AI now will own the recommendations for years. Every Dagny website is built with AEO in mind. Structured data, schema markup, and AI-readable content are included on every plan.