The way people search is changing faster than most business owners realize. AI-powered search tools are no longer experimental. They're mainstream. And they're fundamentally different from Google's ten blue links.
What's happening right now
Google AI Overviews now appear on 30%+ of searches. ChatGPT has over 200 million weekly users. Perplexity is growing fast as a research tool. Apple Intelligence is baked into every new iPhone.
When someone asks these tools 'who's the best roofer near me,' they don't show ten results. They give one answer. Maybe two. If your business isn't the one being recommended, it's as if you don't exist.
Why traditional SEO isn't enough anymore
Traditional SEO optimizes for search engine crawlers. It focuses on keywords, backlinks, and page speed. These still matter — here are the 5 SEO things that actually matter — but AI search adds a new layer.
AI systems don't just crawl your page. They try to understand it. They look for clear, structured data: What does this business do? Where are they? Are they good at it? What do customers say?
If your website is a wall of text with no structure, AI will skip you. Learn the difference between SEO and AEO and why you need both.
What local businesses need to do
1. Add structured data (Schema.org) to your website. This tells AI exactly what your business is. 2. Have a clear FAQ section. AI loves pulling answers from FAQs. 3. Get reviews on Google. AI uses review signals to determine quality. 4. Make your content scannable. Short paragraphs, clear headings, direct answers. 5. Keep your Google Business Profile updated. AI pulls from this heavily.
Don't want to do this yourself? Dagny does all 5 automatically on every website we build.
The opportunity window
Right now, most local businesses haven't adapted. That's your advantage. Being early to AEO is like being early to Google in 2003. The businesses that structure their web presence for AI now will own the recommendations for years.
Every Dagny website is built with AEO in mind. Structured data, schema markup, and AI-readable content are included on every plan. Read what is AEO for a deeper dive, or learn how Dagny puts SEO on autopilot.